Marketing Plan
Today we will discussion about marketing plan let’s know with it us
Developing a marketing plan
When you start a business or decide to introduce new products or concepts, your marketing plan will help you:
- Assess customer needs and develop a suitable product or service
- Convey product or service features to your target audience (potential customers)
- Establish distribution channels
- Determine the most effective ways to promote yourself
- Pinpoint the best advertising venues
Before writing your marketing plan
Market research
Guide to market research and analysis
Designing a questionnaire
Type of survey questions
Market research methods
Sections of a marketing plan
- Executive summary — “What is my overall plan?”
- Identify yourself — “Who am I and what are my values?”
- Describe the product or service — “What need do I meet?”
- Identify your target market — “Who are my customers?”
- Know your competitor — “Who else can woo my customers?”
- Define your distribution and delivery channels — “How will I deliver my product to my customers?”
- Group your activities — “How will I reach my customers?”
- Outline a plan to deal with challenges — “How will I handle the unexpected?”
