Marketing Plan

Today we will discussion about marketing plan let’s know with it us

Developing a marketing plan

When you start a business or decide to introduce new products or concepts, your marketing plan will help you:

• Assess customer needs and develop a suitable product or service
• Convey product or service features to your target audience (potential customers)
• Establish distribution channels
• Determine the most effective ways to promote yourself
• Pinpoint the best advertising venues

Before writing your marketing plan

Market research

Guide to market research and analysis

Designing a questionnaire

Type of survey questions

Market research methods

Sections of a marketing plan

1. Executive summary — “What is my overall plan?”
2. Identify yourself — “Who am I and what are my values?”
3. Describe the product or service — “What need do I meet?”
4. Identify your target market — “Who are my customers?”
5. Know your competitor — “Who else can woo my customers?”
6. Define your distribution and delivery channels — “How will I deliver my product to my customers?”
7. Group your activities — “How will I reach my customers?”
8. Outline a plan to deal with challenges — “How will I handle the unexpected?”