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Marketing plan

Marketing Plan

Today we will discussion about marketing plan let’s know with it us

Developing a marketing plan

When you start a business or decide to introduce new products or concepts, your marketing plan will help you:

  • Assess customer needs and develop a suitable product or service
  • Convey product or service features to your target audience (potential customers)
  • Establish distribution channels
  • Determine the most effective ways to promote yourself
  • Pinpoint the best advertising venues

Before writing your marketing plan

    Market research

    Guide to market research and analysis

    Designing a questionnaire

    Type of survey questions

    Market research methods

    Sections of a marketing plan

    1. Executive summary — “What is my overall plan?”
    2. Identify yourself — “Who am I and what are my values?”
    3. Describe the product or service — “What need do I meet?”
    4. Identify your target market — “Who are my customers?”
    5. Know your competitor — “Who else can woo my customers?”
    6. Define your distribution and delivery channels — “How will I deliver my product to my customers?”
    7. Group your activities — “How will I reach my customers?”
    8. Outline a plan to deal with challenges — “How will I handle the unexpected?”

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